ABOUT

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>JAPANESE

ABOUT US
EETY is a design studio based in Berlin and Tokyo. The studio was established by Emi Endo (EE) and Yohei Tomooka (TY) in 2017. Before establishing EETY, Emi worked at various design studios, including Issey Miyake, where she designed bags, small goods, and jewelry. Yohei worked at Camper as a bag and small goods designer.

Emi and Yohei enjoy finding value in materials that are usually overlooked as being of no value and transforming them into products that are treasured by people. In 2018, Emi launched her own accessory brand called EE HANDCRAFTED PRODUCTS.


ABOUT EE HANDCRAFTED PRODUCTS
EE HANDCRAFTED PRODUCTS was established by Emi Endo in 2018.

I make these bags on my own by assembling original pieces produced by craftsmen. As I am not a craftsman by profession, making the same thing over and over again is not exactly what I would like to do. Fortunately, as a result, I arrived at my style of production: making the bags only in the necessary volume, only when necessary, with some variations in color and shape. Although they are handcrafted in the manufacturing process, the bags created as a result are products in the sense that they are standardized, off-the-peg goods.

When we make products, we always face a production lot problem. If we make more products than are necessary, some remain unsold and end up being dumped at bargain prices or disposed of as waste. Do people know that this kind of waste is not a phenomenon limited to the fast fashion industry, nor that it is not only things that are wasted? The more processes—be they time, wisdom or ideas— you use, the more waste you unwittingly create. It’s somewhat like carefully preparing meals with much cost and labor and nonchalantly throwing them away without eating any of them.
Could you imagine doing such a thing?

(Creating products that appeal to every consumer may be one approach to avoid accumulating unsold stock. However, after all, an approach like that is likely to be based on the logic of earning more profits by encouraging consumers to spend more money. Buying products that appeal to their appetites may be a natural thing for people to do, and it may be natural that such products become huge hits. But it is unnatural to prod people into spending more money on goods in this way in the name of consumption. People buy what they really want without prodding, and that is different from mere consumption.)

Standardized products are not necessarily bad. I believe there is a beauty that is unique to standardized products. Although standardized items may be handcrafted, their production is carefully controlled so that product uniformity can be maintained. I believe this creates a different kind of beauty from the allure of one-of-a-kind handmade goods. All I want to do is put behind us the wasteful way that is based on the logic of mass production for the sake of mass consumption.

All these thoughts aside, I do not find value in designs that are heavy on concept or theory.
I would be most delighted if you found these bags beautiful, pretty or attractive, regardless of what the designer’s thoughts are.